Mobile weather information creates an interesting privacy problem. In order to more effectively sell your attention to advertisers, information providers need to know more than just your city. Looks like AccuWeather has gotten caught with its hand a little too far in the cookie jar.
My favorite quote is from the AccuWeather spokesperson:
“This is a quickly evolving legal field and what is best practice one day may change the next; and… we take privacy issues very seriously,” the spokesperson said. “We work to have our [terms of service and agreements] as current as the law is evolving and often beyond that which may be legally required to protect the privacy of our users.”
In other words, “Our lawyers are working quicker than lightning to stay just ahead of the law.”
This is a tough problem. Our business models depend on advertising. But, the “internet of things” is coming for your data. Don’t believe it?
“Society as a whole continues down a path where devices in your home, traditionally our most private space, are largely controlled by other people who want to know what you’re doing,”
There is an easy fix. Opt-in. If users had to tap “Allow” for every piece of data collected Facebook would dry up and blow away, and the AccuWeather legal team might not have to work as hard to “protect the privacy of our users (from us)”.