Frozen Peas

Okay. I’ve had it.

In this promotional material from The Weather Company the second sentence negates the entire premise.

“The content you have is more time-sensitive…”

If Facebook (and to some degree Twitter) is going to trickle your content to 2-3% of your followers over a period of 2-3 days…how is that helping the time-sensitive nature of your content?!?!

In the immortal words of Orson Wells in Frozen Peas:

“Come on, fellas, you’re losing your heads!”

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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