Okay. I’ve had it.
In this promotional material from The Weather Company the second sentence negates the entire premise.
“The content you have is more time-sensitive…”
If Facebook (and to some degree Twitter) is going to trickle your content to 2-3% of your followers over a period of 2-3 days…how is that helping the time-sensitive nature of your content?!?!
In the immortal words of Orson Wells in Frozen Peas:
“Come on, fellas, you’re losing your heads!”