Happy New Year! Thanks for reading the blog last year!!
After Christmas we were lucky enough to spend a few days away with friends. Sitting around a kitchen table one friend mentioned having gone to the station Facebook page a couple of weeks ago, wanting to see the 7 Day Forecast. His comment was that it was a frustrating experience trying to find what he wanted. My usual anti-weather-on-social-media instinct kicked in and I asked what led him to Facebook as opposed to the station website. He first response was that he actually didn’t know and we talked for a moment about my theories on how we’ve been training people to get our information. Being a thoughtful guy he came back to me a few minutes later and said he remembered how frustrating it was the last time he went to the station website. Bad UI.
So…we’re left with two bad experiences.
It has been a while since I mentioned The Innovator’s Dilemma by Clayton Christensen. One of the great lessons in the book is a business venture started by IBM. In the founding stages it was determined that the new business would be located on the other side of the country from IBM HQ in order to keep the big, old, slow, dominant parent infrastructure from influencing the new venture. It worked. The book is some years old now but worth adding to your 2018 reading list. Christensen never once mentioned broadcasting and when I read it I kept wondering where he had been hiding while spying on us.
My hope for the new year is that we will look for experiences based on user needs, not our own. Our needs will be met if we do that. Human input into digital experiences repeatedly bears fruit.
Here we go!