“This is what is coming.”

Many moons ago, when I started my broadcast career as a disc jockey, I heard a programmer talk about ratings. It was his practice once a year to travel to Arbitron (the dominant radio ratings company at the time) to look at diaries. He said it was always instructive, and very humbling, to see how people filled out the diaries. The hope was that listeners were dutifully carrying their books with them and accurately reporting every moment they listened, and logging every turn of the dial between stations. What he found was pages filled in with crayon, or even lipstick, and the hope that he would know every moment of their rapt attention to his programming was, of course, unrealistic. It was clear that many ratings participants quickly filled out their diaries at the last minute before the return deadline, then stuffed them in the return envelop to justify taking the two dollars that was included for participating in the survey.

The point is it is always a treat to get to see users in the wild with our products.

This came across my field of view this morning. It is part of a multi-person text thread between a handful of people (not meteorologists) planning their day with freezing rain approaching.

I’ll leave the non-looping radar comments aside since we’ve discussed it before (which way is it heading?). The interesting insight into users in the wild is this was a group making weather decisions amongst themselves. Nowhere in the thread did it say,”(insert meteorologist here) said it was going to…..”

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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