I’ve been lucky to be included in some interesting meetings and conversations about warnings and advisories lately.
There is an empty communication space in-between the moment a storm initiates and a warning is issued. And another empty space on the other side when the warning expires and the storm dissipates. Our users still want, and need, to hear from us in those spaces.
During a media workshop at my local NWS forecast office we talked about NWSChat. There was a moment when the legendary and extremely talented NWS folks said they were afraid to put too many of their thoughts in chat during an event for fear of giving us too much information. I said, “I dare you,” and the markets in our region now benefit from more of their content.
Interestingly, we have laid the groundwork to fill the empty space with the rise of social media. Sadly, Zuck is the one benefiting from those eyeballs. We’re so close to getting them back…we just need to do it.
The space in-between exists outside of severe weather too. We need to develop the method. They’re waiting to hear from us on our own platforms