Author Archives: Kevin Selle
A very nice couple came up to me the other day and said, “We appreciate the sky so much more since you arrived. Thanks for teaching us.” Thanks to you for teaching your users.
In the wake of the repeated snow storms across the northeast the question came up the other day about forecasting snow totals. One camp suggested a range. Another suggested that snow total forecasts too far out are a problem. How … Continue reading
The radio personality Glenn Beck used to have a sound effect of a roll of duct tape. He would use it to wrap up his head to keep it from exploding when he was describing something that was blowing his … Continue reading
Strip everything away and it comes down to this. Advertisers need eyeballs. Yes, we protect people. Yes, we add value to their day. But, it is all spelled out in The Attention Merchants, we aggregate a large audience and sell … Continue reading
Got a direct message on Facebook from The Weather Channel…ice storm in my market. Still not a note from a human…but they’re getting more lifelike.
Many moons ago, when I started my broadcast career as a disc jockey, I heard a programmer talk about ratings. It was his practice once a year to travel to Arbitron (the dominant radio ratings company at the time) to … Continue reading