Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

Worn Out Highlighter

The radio personality Glenn Beck used to have a sound effect of a roll of duct tape. He would use it to wrap up his head to keep it from exploding when he was describing something that was blowing his … Continue reading

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It Felt Like A Spa Vacation

Strip everything away and it comes down to this. Advertisers need eyeballs. Yes, we protect people. Yes, we add value to their day. But, it is all spelled out in The Attention Merchants, we aggregate a large audience and sell … Continue reading

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I For One Welcome Our New Robot Overlords

Got a direct message on Facebook from The Weather Channel…ice storm in my market. Still not a note from a human…but they’re getting more lifelike.

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“This is what is coming.”

Many moons ago, when I started my broadcast career as a disc jockey, I heard a programmer talk about ratings. It was his practice once a year to travel to Arbitron (the dominant radio ratings company at the time) to … Continue reading

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Life Finds A Way

I couldn’t begin to guess how many times I’ve thought of the the line, “Life finds a way,” from Jeff Goldblum in the original Jurassic Park movie. It is true. Go read this short article from Motherboard. A bunch of … Continue reading

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Habits

A good post from Seth Godin. A reminder of this one from a few years ago, with another good read for our business. I bought a CD yesterday. That didn’t used to be news. I used to buy a CD … Continue reading

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A New Year

Happy New Year! Thanks for reading the blog last year!! After Christmas we were lucky enough to spend a few days away with friends. Sitting around a kitchen table one friend mentioned having gone to the station Facebook page a … Continue reading

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