Author Archives: Kevin Selle
I get a fair amount of use out of the native Apple News app on my iPhone. Just notice this. If you tap on the date or the blank space at the top of the app The Weather Channel logo … Continue reading
A very nice couple came up to me the other day and said, “We appreciate the sky so much more since you arrived. Thanks for teaching us.” Thanks to you for teaching your users.
In the wake of the repeated snow storms across the northeast the question came up the other day about forecasting snow totals. One camp suggested a range. Another suggested that snow total forecasts too far out are a problem. How … Continue reading
The radio personality Glenn Beck used to have a sound effect of a roll of duct tape. He would use it to wrap up his head to keep it from exploding when he was describing something that was blowing his … Continue reading
Strip everything away and it comes down to this. Advertisers need eyeballs. Yes, we protect people. Yes, we add value to their day. But, it is all spelled out in The Attention Merchants, we aggregate a large audience and sell … Continue reading
Got a direct message on Facebook from The Weather Channel…ice storm in my market. Still not a note from a human…but they’re getting more lifelike.
Many moons ago, when I started my broadcast career as a disc jockey, I heard a programmer talk about ratings. It was his practice once a year to travel to Arbitron (the dominant radio ratings company at the time) to … Continue reading
I couldn’t begin to guess how many times I’ve thought of the the line, “Life finds a way,” from Jeff Goldblum in the original Jurassic Park movie. It is true. Go read this short article from Motherboard. A bunch of … Continue reading
A good post from Seth Godin. A reminder of this one from a few years ago, with another good read for our business. I bought a CD yesterday. That didn’t used to be news. I used to buy a CD … Continue reading