Category Archives: Uncategorized

To Science Or Not To Science

Subtitle: Would someone please answer the question. The question of how science-y to be during our weather segments is certainly not new but it feels like it has come up again. After a period of, “Yes, do more science. People … Continue reading

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We Lost The Horizontal

There was a lot of angst a couple years ago about vertical video. “What are people thinking?” “Can’t they see that their TVs are horizontal?” We lost that battle and it kind of makes sense. You hold your phone vertically … Continue reading

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The Aliens Are Coming

One of the human behavior books I read recently had an interesting story about aliens. I can’t remember which book and I will mess up some of the details but the point will emerge. Some years ago a cult of … Continue reading

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Beaten By A Phone

I had a chance to visit with a group of news executives the other day and shared this story. I know the man (I was not being flippant, just joking around). He is likely in his 60s, almost unquestionably grew … Continue reading

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Hipper Socks

If you are old enough, you will remember that Pat Sajak, of Wheel of Fortune fame, once had a late-night talk show. The program started with good ratings but quickly faded and was canceled after less than a year and … Continue reading

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What good will that do?

I wanted to share two tales of RadarScope. Both are very important. Some weeks ago someone, admittedly afraid of storms, asked me how to stay informed and safe in her home. We spent a few minutes downloading and training on … Continue reading

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Anatomy of a Weather Tweet

As we head into spring severe weather season, a review of best social media practices is warranted. With a great many “experts” and “consultants” offering best-practices it seems a good time to analyze what makes an effective tweet. Let’s take … Continue reading

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