Tag Archives: the weather channel

Naming winter storms – the next step

Posted on March 26, 2014 by Nate Johnson

In the fall of 2012, The Weather Channel announced they would begin naming winter storms. The move was hailed by marketing and social media experts, but it was generally panned by the rest of the weather enterprise. For its part, … Continue reading →

Posted in Uncategorized | Tagged naming winter storms, social media, the weather channel, weather enterprise | 9 Comments

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Tag Archives: the weather channel

Naming winter storms – the next step

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