Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

Curious TWC? Apple?

I get a fair amount of use out of the native Apple News app on my iPhone. Just notice this. If you tap on the date or the blank space at the top of the app The Weather Channel logo … Continue reading

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The Sky

A very nice couple came up to me the other day and said, “We appreciate the sky so much more since you arrived. Thanks for teaching us.” Thanks to you for teaching your users.

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Allergies

In the wake of the repeated snow storms across the northeast the question came up the other day about forecasting snow totals. One camp suggested a range. Another suggested that snow total forecasts too far out are a problem. How … Continue reading

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Worn Out Highlighter

The radio personality Glenn Beck used to have a sound effect of a roll of duct tape. He would use it to wrap up his head to keep it from exploding when he was describing something that was blowing his … Continue reading

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It Felt Like A Spa Vacation

Strip everything away and it comes down to this. Advertisers need eyeballs. Yes, we protect people. Yes, we add value to their day. But, it is all spelled out in The Attention Merchants, we aggregate a large audience and sell … Continue reading

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I For One Welcome Our New Robot Overlords

Got a direct message on Facebook from The Weather Channel…ice storm in my market. Still not a note from a human…but they’re getting more lifelike.

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“This is what is coming.”

Many moons ago, when I started my broadcast career as a disc jockey, I heard a programmer talk about ratings. It was his practice once a year to travel to Arbitron (the dominant radio ratings company at the time) to … Continue reading

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