Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

What good will that do?

I wanted to share two tales of RadarScope. Both are very important. Some weeks ago someone, admittedly afraid of storms, asked me how to stay informed and safe in her home. We spent a few minutes downloading and training on … Continue reading

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Anatomy of a Weather Tweet

As we head into spring severe weather season, a review of best social media practices is warranted. With a great many “experts” and “consultants” offering best-practices it seems a good time to analyze what makes an effective tweet. Let’s take … Continue reading

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We all have reasons and influences that affect the graphics we put out. I tend to be a minimalist. An image is only on TV for a few minutes, giving a viewer very little time to process something that you … Continue reading

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Trolls and the Spotlight

Why are we doing this?   Internet troll has a Wikipedia page: “…a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory…” Trolls live under bridges, in the darkness. Leave them there without … Continue reading

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The Creepy Factor…Creeping

A couple years ago I was lucky to be part of a small gathering put together by an executive at Google. Google Plus was in full swing at the time and the conversation was wide ranging, including The Creepy Factor, … Continue reading

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Twitter is better…for now

While at the NWA convention in OKC I visited with someone who has a social media service targeting individuals as opposed to companies. The service offers metrics and coaching. We talked about the Facebook algorithm and the business owner announced … Continue reading

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Weather May Not Be Enough

We’ve talked before about the winners in the digital age. Platforms and aggregators, and here comes The Weather Channel as both. As predicted, TWC is signing up stations, at the corporate level, and wants to become “the homepage for planet … Continue reading

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