Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

Nate Is A Benchmark

Mark the calendar. We’re going to remember this day. NBC as made a fantastic move in choosing Nate Johnson to fill the newly created position of Director of Weather Operations for the O&O stations. Nate is uniquely qualified. Long-time sufferers … Continue reading

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Welcome Again Consultants! Still A Little Late

Another great and interesting post from Steve Schwaid. I’ve mentioned before that I always get a lot by reading the research and comment on the news industry and inserting “weather” where is says “news”. The two are similar but have … Continue reading

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I Thought…

I was in the doctor’s office this morning (really bad allergies this year) and the nurse said something interesting, “I thought it was going to rain like it did yesterday again today.” It wasn’t raining at that moment but it … Continue reading

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Welcome consultants! You’re too late.

This crossed my field of view this morning. Short, take a minute to read it. The Facebook weather information is not new to most of us, or this blog. The general points of the post are correct, with some key … Continue reading

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Frozen Peas

Okay. I’ve had it. In this promotional material from The Weather Company the second sentence negates the entire premise. “The content you have is more time-sensitive…” If Facebook (and to some degree Twitter) is going to trickle your content to … Continue reading

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Pirate Ships

A few years ago I read a great book called Creative Confidence. The author was an early Apple designer and the mission of the book was to help people unlock the inner creativity that was probably beaten out of them … Continue reading

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Strike While The Iron Is Wet

It seems unlikely that one of your reporters and a photographer will be caught on a flooded highway…..and told that their television station is being evacuated…..and have to carry the coverage solo for close to an hour…..in the middle of … Continue reading

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