Author Archives: Kevin Selle

Wondering if we’ve taught people to forget? Feels like I’ve been repeating myself more lately. Someone will ask me a question about the forecast that was just answered. Could be me I supposed. Yesterday we voted early, and very early … Continue reading →

In our previous post we talked about some of the weather features in the iOS 14 preview from Apple. The new operating system dropped this week along with a new Apple Watch and Tim Cook went from a shot across … Continue reading →

We’ve talked before about push vs. pull. In short, when everyone can push things at you, everyone does. Too much noise. Your messages gets lost, tuned out, or worse, turned off. Messages that are pulled are more valuable because the … Continue reading →

Straight-line winds and a tornado blew through Bowie, TX the other day. Always try and visit the site of storm damage. It’s not the same as seeing it on TV. The perspective is different…and much more powerful. Talk to the … Continue reading →

Clayton Christensen wrote, The Innovator’s Dilemma, in 1997. The basic premise is that large established organizations have trouble dealing with disruptive change. It doesn’t mention weather or broadcasting at all but when I read it, as we began the transition … Continue reading →

Drove from Wichita Falls to Fort Worth this morning to pick up some new suits. On the way down I asked Siri the temperature a couple times and she dutifully replied, and of course figured out where I was and … Continue reading →

I’m still reading This is Marketing from Seth Godin from the previous post. Reading Seth’s work is usually helpful to me when I insert “weather” for whatever other product he might be talking about. A few weeks ago a story … Continue reading →

I’ve started reading This Is Marketing by Seth Godin. Much of Seth’s work in grounded in “the story you tell”. We’ve talked about “What do they want from you?” I wanted to share this great excerpt from Seth’s book: Harvard … Continue reading →

I’ve been lucky to be included in some interesting meetings and conversations about warnings and advisories lately. There is an empty communication space in-between the moment a storm initiates and a warning is issued. And another empty space on the … Continue reading →

Recently a friend said they could tell that the parent company had finally started to cool on social media. The impression was that they had begun to realize the effort and time-in-motion might not have been worth it. When Campbell … Continue reading →