Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

Siri Is After Us

Drove from Wichita Falls to Fort Worth this morning to pick up some new suits. On the way down I asked Siri the temperature a couple times and she dutifully replied, and of course figured out where I was and … Continue reading

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Trolling From Inside A Can Of Pringles

I’m still reading This is Marketing from Seth Godin from the previous post. Reading Seth’s work is usually helpful to me when I insert “weather” for whatever other product he might be talking about. A few weeks ago a story … Continue reading

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A Quarter Inch Drill Bit

I’ve started reading This Is Marketing by Seth Godin. Much of Seth’s work in grounded in “the story you tell”. We’ve talked about “What do they want from you?” I wanted to share this great excerpt from Seth’s book: Harvard … Continue reading

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The Space In-Between

I’ve been lucky to be included in some interesting meetings and conversations about warnings and advisories lately. There is an empty communication space in-between the moment a storm initiates and a warning is issued. And another empty space on the … Continue reading

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What Do They Want From You?

Recently a friend said they could tell that the parent company had finally started to cool on social media. The impression was that they had begun to realize the effort and time-in-motion might not have been worth it. When Campbell … Continue reading

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Curious TWC? Apple?

I get a fair amount of use out of the native Apple News app on my iPhone. Just notice this. If you tap on the date or the blank space at the top of the app The Weather Channel logo … Continue reading

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The Sky

A very nice couple came up to me the other day and said, “We appreciate the sky so much more since you arrived. Thanks for teaching us.” Thanks to you for teaching your users.

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