Author Archives: Kevin Selle

About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.

The Space In-Between

I’ve been lucky to be included in some interesting meetings and conversations about warnings and advisories lately. There is an empty communication space in-between the moment a storm initiates and a warning is issued. And another empty space on the … Continue reading

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What Do They Want From You?

Recently a friend said they could tell that the parent company had finally started to cool on social media. The impression was that they had begun to realize the effort and time-in-motion might not have been worth it. When Campbell … Continue reading

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Curious TWC? Apple?

I get a fair amount of use out of the native Apple News app on my iPhone. Just notice this. If you tap on the date or the blank space at the top of the app The Weather Channel logo … Continue reading

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The Sky

A very nice couple came up to me the other day and said, “We appreciate the sky so much more since you arrived. Thanks for teaching us.” Thanks to you for teaching your users.

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Allergies

In the wake of the repeated snow storms across the northeast the question came up the other day about forecasting snow totals. One camp suggested a range. Another suggested that snow total forecasts too far out are a problem. How … Continue reading

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Worn Out Highlighter

The radio personality Glenn Beck used to have a sound effect of a roll of duct tape. He would use it to wrap up his head to keep it from exploding when he was describing something that was blowing his … Continue reading

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It Felt Like A Spa Vacation

Strip everything away and it comes down to this. Advertisers need eyeballs. Yes, we protect people. Yes, we add value to their day. But, it is all spelled out in The Attention Merchants, we aggregate a large audience and sell … Continue reading

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